Privacy Policy

Effective Date: September 17th, 2025

This Privacy Policy describes how Allyvium.com (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from allyvium.com (the “Site”) or otherwise interact with us (collectively, the “Services”).

Please read carefully. By using the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Services.

1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in practices, legal obligations, or operational needs. Updated policies will be posted on the Site, and the “Last Updated” date will be revised.

2. How We Collect and Use Your Personal Information
We collect personal information from you directly, automatically through your interactions, and from third parties.

A. Information Collected Directly from You
• Contact details (name, address, phone, email)
• Order information (billing/shipping addresses, payment confirmation)
• Account information (username, password, security questions)
• Shopping activity (items viewed, added to cart/wishlist)
• Customer support communications

B. Information Collected Automatically (Cookies / Usage Data)
• Device and browser information, IP address, and interaction with the Services
• Data collected via cookies, pixels, web beacons, and similar technologies

C. Information Obtained from Third Parties
• Vendors and service providers (Shopify, payment processors, fulfillment, analytics)
• Business or marketing partners
• Third-party advertising and tracking technologies

Use Cases:
• To provide products and services, fulfill orders, and manage accounts
• For marketing and advertising purposes (email, SMS, online ads)
• To prevent fraud, maintain security, and investigate suspicious activity
• To communicate with you and respond to support requests

3. CookiesWe use cookies to enhance user experience, track analytics, and enable marketing.
• Third parties may also use cookies to personalize ads and content.
• You can manage cookies through your browser. Please keep in mind that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.
• For more information on how to modify your browser settings or how to block, manage, or filter cookies, you can visit https://www.shopify.com/legal/cookies or https://allaboutcookies.org/
• Many of the third-party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the links listed above.

4. Disclosure of Personal Information

We may share information with:
• Vendors and service providers performing tasks on our behalf (fulfillment, analytics, IT, customer support)
• Business and marketing partners
• Affiliates or within our corporate group
• In connection with legal obligations, mergers, or acquisitions

Note: We do not use or disclose sensitive personal information to infer characteristics about you.

5. User-Generated Content

Any reviews or content you post publicly may be accessible to others. We cannot guarantee privacy or security of public content.

6. Third-Party Websites and Links

Our Site may link to third-party sites. We are not responsible for their privacy or security policies. Use caution when providing information on third-party platforms.

7. Children’s Data

• Services are intended for users 18+ but we cannot fully control who visits the Site.
• We do not knowingly collect personal information from children under 13.
• Parents or guardians may contact us to request deletion of children’s information.

8. Security and Retention

• No security measures are perfect; information sent online may not be fully secure.
• Retention depends on account maintenance, legal obligations, dispute resolution, and operational needs.

9. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights are not absolute, and in some cases we may deny a request as permitted by law.

• Right to Access / Know: Request details about the personal information we hold and how we use or share it.

• Right to Delete: Request that we delete personal information we maintain about you, subject to legal or business record-keeping requirements.

• Right to Correct: Request corrections to inaccurate personal information.

• Right of Portability: Request a copy of your personal information in a portable format or that we transfer it to another service, where feasible.

· Restriction of Processing / Withdrawal of Consent: Ask us to stop certain uses of your personal information, such as marketing.

• Appeal: If we decline a request, you may appeal our decision.

• Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe link in our emails. We may still send non-promotional communications about your account or orders.

You can exercise these rights by contacting us at support@allyvium.com. To protect your privacy, we may need to verify your identity (for example, by confirming your account or order information) before fulfilling your request. Where permitted, you may designate an authorized agent to make requests on your behalf, provided they submit proof of authorization.

We will respond to your request within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.

10. International Users

Personal information may be processed outside your country, including in the U.S. Transfers comply with recognized legal frameworks like EU Standard Contractual Clauses.

11. Contact

For questions, rights requests, or complaints, contact:
Email: support@allyvium.com
Address: Amilyfe Medlab LLC, 220 Norwood Park S, STE 100, Norwood, MA, 02062